For this task, I had to conduct research about my target audience which will help me when it comes to creating my own magazine. I therefore decided to go about this task in 2 ways. The first method of research I used was a recorded interview. I used my media Snapchat account (Snapchat name - chloemediax) in order to record the responses of the 6 people I interviewed. I found that this was a creative way of representing the data I found as it was using social media which is very popular with this generation. I then saved all the Snapchat story interviews and merged them into one big video on a software called Movie Maker. Below is the final video of my findings using this research method. I asked the following questions: 1. What gender are you? 2. How old are you? 3. What is your favourite music genre? 4. How much would you be willing to spend on a music magazine? 5. What freebies would you like to receive in a music magazine? 6. How often do you buy music magazines? 7. What would appeal to you when purchasing a music magazine? 8. Do you watch music channels? If so which ones? 9. Do you
From this research that I have gathered, I can draw many conclusions which will help me with my own magazine.
All the people I interviewed were around the ages of 12 - 18 years old and had many similar preferences. For example; the majority of the people I interviewed said there favourite genre is pop music, which could suggest that this is a popular choice of music from teenagers. I also found out that many of them are attracted to the magazine if there are music artists of that genre who they enjoy listening too. It also appeared that freebies such as; free concert tickets, head phones and vouchers/ discounts, would attract people to purchasing the magazine. Therefore, I need to ensure there are freebies on offer in my magazine to make my target audience more influenced to buying it. Many people listen to the radio and music channels so as a result of this I could use this as a way to promote my magazine and target audiences who are teenagers and young adults.
My second method of research was by putting together an online survey and asking friends and family members to answer it so I could find out information in further detail. I used a website called 'Type Form' in order to do this. Once the results are collected in, It allows me to log in and look at the data in percentages which gave me a clear understanding of what is popular. I can use the popular choices as inspiration for my own magazine in order to attract the most people to my magazine.
Below is the online survey I asked people to answer, I either sent them the link or made them go onto this page to access it.
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Results and Conclusions From My Survey!
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AuthorChloe McDonald Archives
April 2017
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